Tag: Marketing

The postcard from Provena Saint Joseph Medical Center offering lung scans for $169.

Critics say hospitals use marketing to cherry pick best-paying patients

Hospitals using their patients’ health and financial records to help pitch their most lucrative services, such as cancer, heart and orthopedic care and buying detailed information about local residents compiled by marketing firms — everything from age, income and marital status to shopping habits and whether they have children or pets at home.

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February 6, 2012 | 0 Comments More
Doctors avoid penalties in suits against medical firms

Doctors avoid penalties in suits against medical firms

Drug and device companies have paid $6.5 billion since 2008 to settle accusations of illegal marketing practices, but none of the more than 75 doctors named as participants have been sanctioned,

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September 16, 2011 | 0 Comments More
Health stories in the news

Health stories in the news

Donald McNeil, Jr. in the New York Times writes about new ways people are trying to predict the course outbreaks of diseases like swine flu by using computer simulations. One program tracks air and land travel information to predict the spread of disease. That program predicted correctly that New York, California and Texas would prove [...]

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May 4, 2009 | 2 Comments More