Tag: Advertising

What’s behind the ER building boom? — Seattle Times

What’s behind the ER building boom? — Seattle Times

As health-care costs spiral ever upward, hospitals race to build free-standing emergency rooms and expand existing ERs. Hospitals say it makes business sense, but critics say the hospital arms race is too costly for businesses, government and families.

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November 27, 2011 | By | 1 Reply More
Are hospitals’ ER marketing campaigns driving up Medicaid costs?

Are hospitals’ ER marketing campaigns driving up Medicaid costs?

Medicaid officials in Washington state are so concerned by hospitals’ ER marketing that they have issued rules making it harder for hospitals to qualify for Medicaid bonus payments if they promote their ER for primary care.

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August 25, 2011 | By | 1 Reply More
Selling Sickness: How Drug Ads Changed Health Care

Selling Sickness: How Drug Ads Changed Health Care

It used to work like this: Doctors decided what to prescribe. Drug companies…tried to influence doctors. Patients did what they were told.

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October 14, 2009 | By | Reply More
Dissecting health-reform ads

Dissecting health-reform ads

As part of a continuing series of “Ad Audits” Kaiser Health News reporter Jordan Rau dissects TV ads targeting health reform. In today’s audit, Rau looks at ads being run by Families USA and the Pharmaceutical Research and Manufacturers of America. Ad Audit: Health Reform Testimonials By Jordan Rau – Kaiser Health News July 10, [...]

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July 10, 2009 | By | 2 Replies More
Kaiser Health News: Ad Audit

Kaiser Health News: Ad Audit

An Ad Audit: “What if?” “Ad Audit” is KHN’s new feature examining advertising campaigns designed to influence the health reform debate. In this campaign, called “What If?”, Health Care for America Now, an advocacy group funded by unions and other organizations favoring major health care changes, pushes one of the most contentious elements of the [...]

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June 19, 2009 | By | Reply More